Ride-A-Long
Commute | Transport
Mobile Application
UI/UX
Product Design
India
2022
Lift up, a commuting app to make your travel simpler and efficient as well. It would empower you to not just request rides but also offer one if required, making the commute safe, cost-effective and environment-friendly.
Sector
Commute | Transport
Service
Mobile Application
UI/UX
Product Design
Hypothetical | 2022
Lift up, a commuting app to make your travel simpler and efficient as well. It would empower you to not just request rides but also offer one if required, making the commute safe, cost-effective and environment-friendly.
Ridesharing made Easy!
Imagine you’re stranded on the road, with no autos visible, and constant surcharging for the cabs. The only possible solution you can think of right now is asking for a lift/ride from a random stranger traveling in the same direction. But as soon as you go for it, the anxiety and fear about the risks involved kicks in.
This is the kind of situation we’ve at least faced once in our lifetime, in this case study I will address all these problems making ridesharing simple and easy!
The Problem
A recurring concern while sharing a ride or simply taking a lift is that of safety and the inconveniences one faces; High prices, non-availability of transport, increasing traffic, and its impact on the environment to name a few).
Who are the Potential Users?
Regular users: People traveling long distances or intercity regularly such as office workers in metro cities, who have to travel in the mornings and evenings on a daily basis
Occasional users: People stranded in inaccessible places, traveling intercity, and few travelers going on weekend getaways
Research Goals
To identify the pain points and frustrations revolving around our current problem statement and be open to adjusting the research and problems as we learn more about the user.
User Reserach
We used two methods to collect the user data and insights
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Conducted interviews and interactive sessions with a no. of potential users designed to be open-ended, allowing participants to express their thoughts and opinions freely without being influenced by leading questions.
2. An online survey was conducted using Google Forms to obtain insights from possible users, where they responded to some particular set of questions. The survey was divided into 2 different sections: General users and users who own their vehicles. Received 40+ responses from the users, a few of the questions and their responses are listed below.
Analyzed Market for competitions
By researching and analyzing the market for competition, I gained valuable insights to compare my product with others. This helped me find ways to stand out and position my product effectively in the market. I also discovered gaps or opportunities that I could use to gain a competitive edge.
Defining the Key Pain Points
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The current lack of an effective and safe ridesharing platform for short/long-distance travel is a significant obstacle to sustainable transportation.
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The heavy traffic and pollution that occurs during rush hour make the commute to and from work a daily nightmare for millions of people. Commuters are often stuck in traffic for hours, breathing in harmful pollutants.
Without a reliable and affordable option for short and long trips, people are more likely to drive their own cars, often having only one or two passengers. This means that the car is not being used efficiently, and it is emitting more pollutants than it would if it were carrying more people.
User Journey Mapping
Journey mapping is a crucial step in understanding and improving the user experience of my Ridesharing app. By visually depicting the entire process from start to finish, I gained valuable insights into the user’s perspective, pain points, and opportunities for enhancement
Design Execution
Once I had created wireframes for my solution, I began designing the user interface. To get ideas and make sure my solution followed industry best practices, I studied interfaces from other applications that solved similar problems.
I studied the UI of successful applications to understand how they utilized color, typography, and layout to create visually appealing and user-friendly interfaces. I also observed how they organized their content for easy navigation. This research helped me gain insights into effective UI design and draw inspiration from industry leaders.
Onboarding Screens
The onboarding screens are designed to provide a smooth and intuitive user initiation process ensuring that users understand the app's core functionalities and guiding them towards a successful and secure ridesharing experience.
Request Rides
The users choose whether to request or offer a ride according to their situation, after choosing their destination they can enter their preferences giving them the option to choose their companion offering a ride traveling from the same route.
Home page > Decide destination > Enter preferences > Select ride > Check profile > Request ride > Fix fare &route > Pay > Review ride
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Female Riders will have the option to find & request rides from females exclusively
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The users and the companions can both check each other's profile (which will be verified by the app itself) getting rid of safety concerns and also reducing hesitation in offering a ride to some stranger
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Log saath aate gye, aur kaarwa banta gya — regular rides between the rider and companions help them socialize forming a community.
Home Screens
Wallet
The Platform will have its own in-house wallet taking care of all the transactions, it solves the problem of user retention by offering them incentives
Users are more likely to repeat behaviors that are followed by a positive outcome or reward. by offering incentives, the platform reinforces desired user actions, encouraging them to continue engaging with the app.
The onboarding screens are designed to provide a smooth and intuitive user initiation process ensuring that users understand the app's core functionalities and guiding them towards a successful and secure ridesharing experience.
My Rewards
Reward section have used Gamification which refers to the integration of game elements and mechanics into non-game contexts, such as digital platforms or applications, to enhance user engagement and motivation. By incorporating rewards, points, badges, or virtual currencies, gamification taps into the psychological principles of motivation and reward to encourage users to take desired actions and continue using the platform.
Wallet & My Rewards
The App have it’s own in-house wallet feature to handle all the transactions. And the Reward section featuring offers, rewards & point system and it’s impact on environment
